Currently at Apple AI/ML Programs

I study how people trust AI.

I study how people trust AI.

I study how people trust AI.

Senior UX Researcher with 6+ years across Apple, Deloitte, and frontier AI startups, partnering with ML and PM to ship AI products that succeed.

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UX Research at Apple AI/ML Programs

Currently Ongoing

Foundational research shaping evaluation and study design for Apple's AI/ML systems.

Apple AI/ML Programs

Human-AI Interaction

Mixed-Methods Research

Confidential

Sage Spark AI: Decision-Making Simplified

55% Improvement in Task Efficiency

Using AI-Driven Design to Improve Usability for Rapid Business Idea Validation

Emerging Tech UX

Apple AI/ML Programs

Agile User Research

Human-AI Interaction

Intent-Driven Design

Mixed-Methods Research

Human AI Interaction

Confidential

MIT Pathcheck: Amber Alert for Health

57% Reduction in Public Health Misinformation

Decentralized AI for Public Health Crisis Response | Hackathon Runner-Up

HealthTech

Apple AI/ML Programs

Crisis Response

Human-AI Interaction

Rapid User Interviews

Mixed-Methods Research

Concept Testing

Confidential

My Clients

Gurusha applied advanced UX techniques like card sorting, tree testing, and first-click testing, providing insightful design recommendations for a complex project. She combines a forward-thinking perspective with a robust analytical mindset, making her a standout in UX. Her ability to translate complex user data into actionable insights is commendable, and her natural flair for motivating her team makes her a catalyst for innovation.
Danyell Jones
UX Research Manager at Facebook, Mentor
Gurusha has been a key member of our content advisory team. Her work was consistent with the high standards that our clients expect. She is committed to building strong relationships on her projects. She ensured that the client projects were well executed on time, on budget and delivered the desired results. She is enthusiastic, self driven and always open to learn.
Chandrashekar Mantha
Partner at Deloitte, Risk Advisory
Gurusha is a dream to work with. Her research provided actionable insights that helped benchmark our site, validate changes, and guide our global toolkit redesign. Her strategy provides a lasting guide for decisions, tracking performance, and prioritizing resources. She quickly earned stakeholder trust by immersing herself in our culture and user needs. A strategic problem solver, she delivers creative, ethical solutions - an invaluable asset to any team!
Karl Nass
Director, Vincentian Service & Formation
Gurusha is an evidence-driven UX Researcher who elevated our team's performance. She expertly guided our process with well-prepared outlines, ensuring smooth transitions through each research phase. Her deep consideration of organizational and user goals allowed her to build on strategy while teaching our team to translate research findings effectively for cross-functional collaboration.
Joyana Jacoby Dvorak
Associate Director, Mission and Ministry
Gurusha is a thoughtful and dedicated coworker, always ready to take on unexpected tasks. Her attention to detail, consistency, and quality of work are commendable. She powers through challenging tasks with quiet leadership, making her a tremendous asset to any team. Her passion for technology and education shines through in everything she does.
Amanda Signore
Asst. Director of Tech, Center for Teaching and Learning
Beyond her technical proficiency, she shines as a mentor and friend. Gurusha is always engaged with her peers and demonstrates a deep sense of empathy. Her ability to balance multiple roles while maintaining a strong work ethic is commendable. I strongly endorse Gurusha for any UX and Product Management role, as she brings a unique blend of skills, warmth, humanity, and a strong ethical compass to her work.
Jose Sanchez
Jarvis College of Computing and Digital Media ·

Gurusha applied advanced UX techniques like card sorting, tree testing, and first-click testing, providing insightful design recommendations for a complex project. She combines a forward-thinking perspective with a robust analytical mindset, making her a standout in UX. Her ability to translate complex user data into actionable insights is commendable, and her natural flair for motivating her team makes her a catalyst for innovation.
Danyell Jones
UX Research Manager at Facebook, Mentor
Gurusha has been a key member of our content advisory team. Her work was consistent with the high standards that our clients expect. She is committed to building strong relationships on her projects. She ensured that the client projects were well executed on time, on budget and delivered the desired results. She is enthusiastic, self driven and always open to learn.
Chandrashekar Mantha
Partner at Deloitte, Risk Advisory
Gurusha is a dream to work with. Her research provided actionable insights that helped benchmark our site, validate changes, and guide our global toolkit redesign. Her strategy provides a lasting guide for decisions, tracking performance, and prioritizing resources. She quickly earned stakeholder trust by immersing herself in our culture and user needs. A strategic problem solver, she delivers creative, ethical solutions - an invaluable asset to any team!
Karl Nass
Director, Vincentian Service & Formation
Gurusha is an evidence-driven UX Researcher who elevated our team's performance. She expertly guided our process with well-prepared outlines, ensuring smooth transitions through each research phase. Her deep consideration of organizational and user goals allowed her to build on strategy while teaching our team to translate research findings effectively for cross-functional collaboration.
Joyana Jacoby Dvorak
Associate Director, Mission and Ministry
Gurusha is a thoughtful and dedicated coworker, always ready to take on unexpected tasks. Her attention to detail, consistency, and quality of work are commendable. She powers through challenging tasks with quiet leadership, making her a tremendous asset to any team. Her passion for technology and education shines through in everything she does.
Amanda Signore
Asst. Director of Tech, Center for Teaching and Learning
Beyond her technical proficiency, she shines as a mentor and friend. Gurusha is always engaged with her peers and demonstrates a deep sense of empathy. Her ability to balance multiple roles while maintaining a strong work ethic is commendable. I strongly endorse Gurusha for any UX and Product Management role, as she brings a unique blend of skills, warmth, humanity, and a strong ethical compass to her work.
Jose Sanchez
Jarvis College of Computing and Digital Media ·

Gurusha applied advanced UX techniques like card sorting, tree testing, and first-click testing, providing insightful design recommendations for a complex project. She combines a forward-thinking perspective with a robust analytical mindset, making her a standout in UX. Her ability to translate complex user data into actionable insights is commendable, and her natural flair for motivating her team makes her a catalyst for innovation.
Danyell Jones
UX Research Manager at Facebook, Mentor
Gurusha has been a key member of our content advisory team. Her work was consistent with the high standards that our clients expect. She is committed to building strong relationships on her projects. She ensured that the client projects were well executed on time, on budget and delivered the desired results. She is enthusiastic, self driven and always open to learn.
Chandrashekar Mantha
Partner at Deloitte, Risk Advisory
Gurusha is a dream to work with. Her research provided actionable insights that helped benchmark our site, validate changes, and guide our global toolkit redesign. Her strategy provides a lasting guide for decisions, tracking performance, and prioritizing resources. She quickly earned stakeholder trust by immersing herself in our culture and user needs. A strategic problem solver, she delivers creative, ethical solutions - an invaluable asset to any team!
Karl Nass
Director, Vincentian Service & Formation
Gurusha is an evidence-driven UX Researcher who elevated our team's performance. She expertly guided our process with well-prepared outlines, ensuring smooth transitions through each research phase. Her deep consideration of organizational and user goals allowed her to build on strategy while teaching our team to translate research findings effectively for cross-functional collaboration.
Joyana Jacoby Dvorak
Associate Director, Mission and Ministry
Gurusha is a thoughtful and dedicated coworker, always ready to take on unexpected tasks. Her attention to detail, consistency, and quality of work are commendable. She powers through challenging tasks with quiet leadership, making her a tremendous asset to any team. Her passion for technology and education shines through in everything she does.
Amanda Signore
Asst. Director of Tech, Center for Teaching and Learning
Beyond her technical proficiency, she shines as a mentor and friend. Gurusha is always engaged with her peers and demonstrates a deep sense of empathy. Her ability to balance multiple roles while maintaining a strong work ethic is commendable. I strongly endorse Gurusha for any UX and Product Management role, as she brings a unique blend of skills, warmth, humanity, and a strong ethical compass to her work.
Jose Sanchez
Jarvis College of Computing and Digital Media ·

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