UX Researcher, Product Inclusion · Apple AI/ML
Hi, I’m Gurusha.
I’m a UX researcher in product inclusion and accessibility. At Apple AI/ML, I run qualitative studies with diverse users to make AI work for everyone.
Because I combine a HCI Master's with an MBA, teams count on me to turn real-world user friction into actionable insights. That hands-on research is what drove a 15% gain in gesture accuracy on AirPods Max.
Past work
Before Apple, I led UX research at EcoWiz Global, an agentic AI startup, on SageSpark ↗. At Pathcheck Foundation, an MIT-founded nonprofit, I defined Neuro86 ↗ interaction model through digital ethnography with meningioma patients. At DePaul University, I co-designed Inno ↗, an AI journal, with blind and low-vision users, and audited the VIA Reflection Toolkit against WCAG. Earlier, as a top 1% performer at Deloitte, I led consumer insights for brands including P&G, L’Oréal, and Colgate.
Fun fact: This is where it started. At Google Solve for X, our team of 7 imagined 20+ robot concepts for older adults. I presented the pitch. Over a decade later, every study I run continues to start with the user.
Google Solve for X, 2013
In their words
Read all 17 recommendations on LinkedIn